Snapchat is extremely popular these days, with over 100 million users watching more than 6 billion Snapchat clips DAILY. With all those eyes, Snapchat geofilters have been a great way for businesses to obtain user-generated content and let their customers do the marketing work for them. In-fact when applied creatively, with some proper outside-the-box thinking, Snapchat geofilters can help you increase brand awareness, engage your community, and help you reach new audiences.

Unfortunately creating these Snapchat geofilters used to be a bit complicated – requiring the use of graphic design software or Snapchats’ own online based designer tool. However as of today Snapchat has simplified things – letting anyone create a custom geofilter with ease – directly from the Snapchat app. This video tutorial shows you how!